:root{--ink:#0b0d0c;--paper:#f4f1ea;--card:#fff;--acid:#d7ff2f;--muted:#6c716d;--line:#d9d8d1;--orange:#ff6138}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:92px}body{margin:0;background:var(--paper);color:var(--ink);font-family:"DM Sans",sans-serif;line-height:1.6}img{max-width:100%;display:block}a{color:inherit;text-decoration:none}.skip{position:fixed;left:12px;top:-60px;z-index:1000;background:#fff;padding:10px}.skip:focus{top:12px}.sr-only{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0)}.site-header{position:sticky;top:0;z-index:100;background:rgba(244,241,234,.94);backdrop-filter:blur(15px);border-bottom:1px solid rgba(11,13,12,.1)}.nav-wrap{max-width:1240px;margin:auto;height:82px;padding:8px 28px;display:flex;align-items:center;justify-content:space-between}.brand img{width:104px;height:66px;object-fit:contain}.site-header nav{display:flex;align-items:center;gap:28px;font-weight:600}.site-header nav>a:not(.nav-cta):hover{color:#608100}.nav-cta,.btn{display:inline-flex;align-items:center;justify-content:center;border:1px solid var(--ink);font-weight:700;min-height:50px;padding:0 22px;transition:.2s;cursor:pointer}.nav-cta,.primary{background:var(--acid);color:var(--ink);box-shadow:4px 4px 0 var(--ink)}.nav-cta:hover,.primary:hover{transform:translate(-2px,-2px);box-shadow:7px 7px 0 var(--ink)}.menu{display:none;border:0;background:none;padding:10px}.menu span:not(.sr-only){display:block;width:25px;height:2px;background:#111;margin:5px}.hero{max-width:1240px;margin:auto;min-height:710px;padding:70px 28px 55px;display:grid;grid-template-columns:1.05fr .8fr;gap:7vw;align-items:center;overflow:hidden}.eyebrow{text-transform:uppercase;letter-spacing:.16em;font-weight:700;font-size:.76rem;color:#688a00}.hero h1,.section h2,.app-section h2,.cta-section h2{font:700 clamp(3rem,7vw,6.8rem)/.94 "Oswald",sans-serif;text-transform:uppercase;letter-spacing:-.03em;margin:.15em 0}.lead{font-size:1.2rem;max-width:650px;color:#444a45}.actions{display:flex;gap:15px;flex-wrap:wrap;margin:32px 0}.ghost{background:transparent}.ghost:hover,.dark:hover{background:#fff}.proof{display:flex;gap:28px;padding-top:20px;border-top:1px solid var(--line);color:var(--muted);font-size:.85rem}.proof b{display:block;color:var(--ink);font-size:1rem}.hero-visual{position:relative;justify-self:end;max-width:480px}.hero-visual:before{content:"";position:absolute;inset:7% -8% -4% 8%;background:var(--acid);transform:rotate(4deg);z-index:-1}.hero-visual img{width:100%;height:590px;object-fit:cover;object-position:center 28%;filter:grayscale(1) contrast(1.08)}.float-card{position:absolute;left:-45px;bottom:28px;background:var(--ink);color:#fff;padding:18px 22px;max-width:260px}.float-card span{font-size:.68rem;letter-spacing:.18em;color:var(--acid)}.float-card strong{display:block;line-height:1.25}.ticker{overflow:hidden;background:var(--ink);color:#fff;font:600 1.05rem "Oswald";letter-spacing:.12em;padding:14px 0;white-space:nowrap}.ticker div{width:max-content;animation:marquee 24s linear infinite}.ticker i{color:var(--acid);margin:0 30px}@keyframes marquee{to{transform:translateX(-50%)}}.section{padding:105px max(28px,calc((100vw - 1184px)/2))}.section-head{max-width:700px;margin-bottom:50px}.section-head h2{font-size:clamp(2.7rem,5vw,5rem)}.section-head>p:last-child{font-size:1.08rem;color:var(--muted)}.plans{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}.plan{background:var(--card);border:1px solid var(--line);padding:34px;display:flex;flex-direction:column}.plan.featured{background:var(--ink);color:#fff;transform:translateY(-16px);border-color:var(--ink)}.tag{text-transform:uppercase;letter-spacing:.12em;font-size:.72rem;font-weight:700;color:#6f8e04}.plan h3,.product h3,.steps h3{font:600 1.8rem "Oswald";text-transform:uppercase;margin:8px 0}.price{font:700 4.6rem/1 "Oswald"}.price sup{font-size:1.4rem;vertical-align:top}.plan ul{padding:0;list-style:none;margin:16px 0 28px;flex:1}.plan li{padding:10px 0;border-bottom:1px solid rgba(120,120,120,.2)}.plan li:before{content:"✓";color:#86ad00;margin-right:9px;font-weight:700}.dark{background:var(--ink);color:#fff;border-color:#fff;box-shadow:none}.fine,.disclaimer{font-size:.76rem;color:var(--muted);margin-top:28px}.dark-section{background:var(--ink);color:#fff;display:grid;grid-template-columns:.8fr 1fr;gap:8vw;align-items:center}.story-img{position:relative}.story-img img{height:640px;width:100%;object-fit:cover;filter:grayscale(1)}.story-img span{position:absolute;bottom:22px;left:22px;background:var(--acid);color:var(--ink);font-weight:700;padding:9px 14px}.story h2{font-size:clamp(2.8rem,5vw,5.4rem)}.story p{color:#c4c7c4}.story blockquote{font:500 1.7rem/1.35 "Oswald";border-left:4px solid var(--acid);padding-left:18px;margin:28px 0}.text-link{color:var(--acid);font-weight:700}.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--line);border:1px solid var(--line)}.steps article{background:var(--paper);padding:30px}.steps b{font:700 2.4rem "Oswald";color:#88ab10}.steps p{color:var(--muted)}.shop{background:#e8e5dd}.products{display:grid;grid-template-columns:1fr 1fr;gap:22px}.product{background:#fff;padding:28px;display:grid;grid-template-columns:190px 1fr;align-items:center;gap:26px}.product-art{height:260px;border-radius:90px 90px 20px 20px;background:linear-gradient(150deg,#181a19,#343936);color:#fff;display:flex;flex-direction:column;text-align:center;align-items:center;justify-content:center;padding:18px;border:4px solid #93ba14;box-shadow:inset 0 0 0 3px #111}.product-art.tea{border-radius:18px;background:linear-gradient(150deg,#2f391c,#13170d);border-color:#c5df55}.product-art span{font:700 .8rem "Oswald";color:var(--acid);letter-spacing:.12em}.product-art b{font:700 1.5rem/1.05 "Oswald";margin:20px 0}.product-art small{font-size:.55rem;letter-spacing:.1em}.product strong{display:block;font:700 1.7rem "Oswald";margin:12px 0}.product .btn{width:100%}.app-section{background:var(--acid);padding:90px max(28px,calc((100vw - 1080px)/2));display:grid;grid-template-columns:1fr .7fr;align-items:center;gap:9vw;overflow:hidden}.app-section h2{font-size:clamp(3rem,6vw,6rem)}.store-actions{display:flex;gap:10px;flex-wrap:wrap;margin-top:28px}.store{background:#050505;color:#fff;border-radius:8px;padding:8px 15px;display:flex;gap:10px;align-items:center;line-height:1;font-size:1.5rem}.store span{font-size:.63rem}.store b{font-size:1.1rem}.phone{justify-self:center;width:270px;height:520px;background:#0d0d0d;border:8px solid #292929;border-radius:40px;padding:14px;transform:rotate(5deg);box-shadow:25px 30px 0 rgba(0,0,0,.17)}.phone-screen{height:100%;border-radius:25px;background:linear-gradient(#151715,#070807);display:flex;flex-direction:column;justify-content:center;align-items:center;color:#fff;text-align:center;padding:20px}.phone-screen img{width:120px;margin-bottom:45px}.phone-screen p{font:700 1.8rem/1.25 "Oswald"}.phone-screen span{color:var(--acid);font-size:.7rem;letter-spacing:.16em}.accordions{max-width:850px}.accordions details{border-top:1px solid var(--line);padding:22px 5px}.accordions details:last-child{border-bottom:1px solid var(--line)}.accordions summary{cursor:pointer;font:600 1.2rem "Oswald";text-transform:uppercase}.accordions p{color:var(--muted);max-width:720px}.cta-section{background:var(--ink);color:#fff;padding:100px max(28px,calc((100vw - 1184px)/2));display:grid;grid-template-columns:.8fr 1fr;gap:8vw}.cta-section h2{font-size:clamp(3rem,5vw,5rem)}.lead-form{display:grid;grid-template-columns:1fr 1fr;gap:16px}.lead-form label{font-weight:600;font-size:.82rem}.lead-form input,.lead-form select,.lead-form textarea{display:block;width:100%;margin-top:6px;padding:14px;background:#1b1e1c;color:#fff;border:1px solid #434743;font:inherit}.lead-form option{color:#111}.wide{grid-column:1/-1}.lead-form button{border:1px solid var(--acid)}.form-note{font-size:.75rem;color:#9fa49f;margin:0}footer{background:#050605;color:#d0d3d0;padding:60px max(28px,calc((100vw - 1184px)/2)) 110px;display:grid;grid-template-columns:1.5fr 1fr .7fr .8fr;gap:45px;border-top:1px solid #262a27}footer img{width:120px;margin-bottom:18px}footer h3{color:#fff;font:600 1rem "Oswald";text-transform:uppercase}footer a,footer span{display:block;margin:7px 0;font-size:.9rem}footer a:hover{color:var(--acid)}.copyright{grid-column:1/-1;border-top:1px solid #262a27;padding-top:20px;font-size:.75rem}.mobile-bar{display:none}dialog{max-width:680px;width:calc(100% - 30px);border:0;padding:40px;box-shadow:0 20px 80px #0008}dialog::backdrop{background:#000b}.close{float:right;border:0;background:none;font-size:2rem}.reveal{opacity:0;transform:translateY(20px);transition:.65s ease}.reveal.visible{opacity:1;transform:none}@media(max-width:900px){.menu{display:block}.site-header nav{display:none;position:absolute;top:82px;left:0;right:0;background:var(--paper);padding:24px;flex-direction:column;align-items:stretch;border-bottom:1px solid var(--line)}.site-header nav.open{display:flex}.hero{grid-template-columns:1fr;padding-top:45px}.hero-visual{justify-self:center}.plans,.steps{grid-template-columns:1fr 1fr}.plan.featured{transform:none}.dark-section,.app-section,.cta-section{grid-template-columns:1fr}.story-img img{height:500px}.products{grid-template-columns:1fr}footer{grid-template-columns:1fr 1fr}}@media(max-width:600px){body{padding-bottom:66px}.nav-wrap{height:72px;padding:6px 18px}.brand img{width:85px;height:58px}.site-header nav{top:72px}.hero{padding:38px 20px 45px;gap:42px;min-height:auto}.hero h1{font-size:3.45rem}.hero-visual img{height:460px}.float-card{left:-8px}.proof{gap:12px;justify-content:space-between}.proof span{font-size:.7rem}.proof b{font-size:.8rem}.section{padding:76px 20px}.plans,.steps{grid-template-columns:1fr}.section-head{margin-bottom:30px}.dark-section{padding:76px 20px}.story-img img{height:440px}.product{grid-template-columns:1fr}.product-art{width:190px;margin:auto}.app-section{padding:76px 20px}.phone{width:235px;height:460px}.cta-section{padding:76px 20px}.lead-form{grid-template-columns:1fr}.wide{grid-column:auto}footer{grid-template-columns:1fr;padding:55px 20px 95px}.mobile-bar{position:fixed;z-index:120;display:grid;grid-template-columns:1fr 1fr;bottom:0;left:0;right:0;background:#fff;padding:9px;gap:8px;border-top:1px solid #ddd}.mobile-bar a{text-align:center;font-weight:700;padding:10px}.mobile-bar a:last-child{background:var(--acid);border:1px solid #111}.ticker div{animation-duration:16s}}
@media(prefers-reduced-motion:reduce){*{scroll-behavior:auto!important}.ticker div{animation:none}.reveal{opacity:1;transform:none;transition:none}}
.story-img img{filter:none;object-position:center 34%}
.hero-visual img{filter:none;object-position:center 28%}
.hero-visual{max-width:430px;width:100%}
.hero-visual img{height:650px;object-fit:contain;object-position:center;background:#111}
@media(max-width:600px){.hero-visual{max-width:360px}.hero-visual img{height:610px}}

/* Premium professional palette */
:root{--ink:#111216;--paper:#f7f7f5;--card:#fff;--acid:#8f1d2c;--muted:#62646a;--line:#dededb;--orange:#8f1d2c}
body{background:var(--paper)}
.site-header{background:rgba(255,255,255,.94);border-bottom-color:#dededb}
.eyebrow,.tag{color:#8f1d2c}
.nav-cta,.primary{background:#8f1d2c;color:#fff;border-color:#8f1d2c;box-shadow:none}
.nav-cta:hover,.primary:hover{transform:translateY(-2px);box-shadow:0 10px 28px rgba(86,14,25,.22);background:#731522}
.hero-visual:before{background:#d9d6d1;transform:none;inset:18px -18px -18px 18px}
.ticker{background:#111216}
.ticker i{color:#b75b68}
.plan{border-color:#dededb}
.plan.featured{background:#111216;border-color:#111216;border-top:4px solid #a73343}
.dark-section,.cta-section{background:#111216}
.dark-section .eyebrow,.cta-section .eyebrow{color:#d89aa3}
.story-img span{background:#8f1d2c;color:#fff}
.text-link{color:#e4aab3}
.steps b{color:#8f1d2c}
.app-section{background:#eeece8;color:#111216;border-top:1px solid #d8d5d0;border-bottom:1px solid #d8d5d0}
.app-section .eyebrow{color:#8f1d2c}
.phone{box-shadow:20px 24px 45px rgba(17,18,22,.18)}
.phone-screen span{color:#e4aab3}
.lead-form button{border-color:#8f1d2c}
.mobile-bar a:last-child{background:#8f1d2c;color:#fff;border-color:#8f1d2c}
.site-header nav>a:not(.nav-cta):hover,footer a:hover{color:#8f1d2c}
.plan li:before{color:#8f1d2c}
.float-card span{color:#e4aab3}

/* Refined premium coaching hierarchy */
.hero{min-height:620px;padding-top:46px;padding-bottom:46px;gap:6vw}
.hero h1,.section h2,.app-section h2,.cta-section h2{text-transform:none;letter-spacing:-.02em}
.hero h1{font-size:clamp(2.8rem,5.4vw,5.1rem);line-height:1.02;max-width:720px}
.section-head h2{font-size:clamp(2.45rem,4.2vw,4.25rem);line-height:1.04}
.story h2{font-size:clamp(2.55rem,4.4vw,4.55rem);line-height:1.04}
.app-section h2,.cta-section h2{font-size:clamp(2.55rem,4.6vw,4.65rem);line-height:1.04}
.plan h3,.steps h3,.accordions summary{text-transform:none}
.coach-identity{display:flex;align-items:center;gap:14px;margin:18px 0 14px;padding-left:16px;border-left:3px solid var(--acid)}
.coach-identity strong{font:600 1.35rem "Oswald",sans-serif}
.coach-identity span{color:var(--muted);font-size:.92rem}
.hero-visual{max-width:390px}
.hero-visual img{height:520px;object-fit:contain;object-position:center;background:#111216}
.float-card{left:-34px;bottom:22px}
.dark-section{padding-top:90px;padding-bottom:90px}
.method{padding-top:92px;padding-bottom:92px}
.intro{padding-top:92px}
.app-section{grid-template-columns:1.15fr .85fr;gap:7vw}
.app-benefits{background:#fff;border:1px solid #d8d5d0;padding:34px;box-shadow:0 18px 50px rgba(17,18,22,.08)}
.app-benefits>span{display:block;color:#8f1d2c;font-size:.75rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;margin-bottom:10px}
.app-benefits ul{list-style:none;padding:0;margin:0 0 26px}
.app-benefits li{padding:13px 0;border-bottom:1px solid #e3e1dd;font-weight:600}
.app-benefits li:before{content:"✓";color:#8f1d2c;margin-right:10px}
.app-benefits .btn{width:100%}
@media(max-width:900px){.hero{min-height:auto}.hero-visual{max-width:380px}.app-section{grid-template-columns:1fr}.app-benefits{max-width:560px}}
@media(max-width:600px){.hero h1{font-size:3rem}.hero-visual{max-width:330px}.hero-visual img{height:455px}.coach-identity{align-items:flex-start;flex-direction:column;gap:2px}.float-card{left:-8px}.app-section h2,.cta-section h2,.story h2,.section-head h2{font-size:2.65rem}}

/* Portrait hero: preserve the complete standing photo without empty bands or cropping. */
.hero-visual{max-width:360px}
.hero-visual img{width:100%;height:auto;aspect-ratio:9/16;object-fit:cover;object-position:center center}
@media(max-width:600px){.hero-visual{width:calc(100% + 40px);max-width:none;margin-inline:-20px}.hero-visual img{height:auto}.hero-visual .float-card{left:20px}}

/* Dark editorial redesign — premium, athletic and intentionally restrained */
:root{--ink:#f4f0ea;--paper:#151518;--card:#202024;--acid:#a82d40;--muted:#aaa6a1;--line:#39383b;--orange:#a82d40}
body{background:#151518;color:#f4f0ea}
.site-header{background:rgba(15,15,17,.94);border-bottom:1px solid #2e2d30}
.site-header nav{color:#e8e4df}
.site-header nav.open{background:#151518;border-bottom-color:#353438}
.menu span:not(.sr-only){background:#f4f0ea}
.hero{max-width:none;padding-left:max(28px,calc((100vw - 1184px)/2));padding-right:max(28px,calc((100vw - 1184px)/2));background:radial-gradient(circle at 78% 30%,#2c2024 0,#1b191c 32%,#121214 72%)}
.hero .lead{color:#c9c5c0}
.coach-identity span,.proof{color:#aaa6a1}
.proof{border-top-color:#403e42}
.proof b{color:#f4f0ea}
.hero-visual:before{background:#6f1c2a;inset:16px -16px -16px 16px}
.hero-visual img{background:#0e0e10;border:1px solid #373438}
.float-card{background:#f1ede7;color:#17171a;box-shadow:0 16px 45px #0008}
.float-card span{color:#8f1d2c}
.ticker{background:#8f1d2c;color:#fff;border-block:1px solid #bd5364}
.ticker i{color:#efc4ca}
.dark-section{background:#18181b}
.story p{color:#bbb7b2}
.story blockquote{border-left-color:#b33a4e}
.text-link{color:#e4aab3}
.method{background:#262428}
.method .section-head>p:last-child,.steps p{color:#aaa6a1}
.steps{background:#4a474c;border-color:#4a474c}
.steps article{background:#1b1b1e}
.steps b{color:#cb6071}
.intro{background:#121214}
.intro .section-head>p:last-child{color:#aaa6a1}
.plan{background:#202024;border-color:#3a393d;color:#f4f0ea;box-shadow:0 16px 38px rgba(0,0,0,.2)}
.plan.featured{background:linear-gradient(155deg,#5c1722,#941f32);border-color:#b74658;border-top:1px solid #c45b6b;transform:translateY(-16px)}
.plan .tag{color:#dc8996}
.plan.featured .tag{color:#f2c7cd}
.plan li{border-bottom-color:#3b393d}
.plan.featured li{border-bottom-color:rgba(255,255,255,.17)}
.plan .dark{background:#ece7e0;color:#161619;border-color:#ece7e0}
.plan .dark:hover{background:#fff}
.plan.featured .primary{background:#fff;color:#771a29;border-color:#fff}
.fine{color:#88858a}
.app-section{background:linear-gradient(130deg,#54151f 0,#841f30 55%,#a43346 100%);color:#fff;border:0}
.app-section .eyebrow{color:#f1c4ca}
.app-copy p{color:#f0dfe2}
.app-benefits{background:rgba(17,17,19,.86);border:1px solid rgba(255,255,255,.18);color:#fff;box-shadow:0 26px 70px rgba(0,0,0,.3);backdrop-filter:blur(10px)}
.app-benefits>span{color:#e69aa6}
.app-benefits li{border-bottom-color:rgba(255,255,255,.14)}
.app-benefits li:before{color:#e69aa6}
.app-benefits .dark{background:#fff;color:#741827;border-color:#fff}
.store{background:#101012;border:1px solid rgba(255,255,255,.24)}
.faq{background:#242327}
.faq .section-head>p:last-child,.accordions p{color:#aaa6a1}
.accordions details{border-top-color:#49474c}
.accordions details:last-child{border-bottom-color:#49474c}
.cta-section{background:#101012}
.lead-form input,.lead-form select,.lead-form textarea{background:#1d1d20;border-color:#4a484d}
footer{background:#09090a;border-top-color:#2a292c}
.mobile-bar{background:#111114;border-top-color:#343337;color:#f4f0ea}
.mobile-bar a:last-child{background:#9b2639;border-color:#9b2639}
dialog{background:#202024;color:#f4f0ea}
@media(max-width:900px){.plan.featured{transform:none}}
.price small{font:600 .95rem "DM Sans",sans-serif;color:var(--muted);margin-left:7px;letter-spacing:0}
.plan.featured .price small{color:#f2c7cd}
.plan-term{min-height:24px;margin:8px 0 14px;color:#d88b98;font-size:.78rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase}
.plan.featured .plan-term{color:#f4d2d7}